Does Metricool have an API?

Yes, but only on the Advanced plan at $53–67/month. It's an analytics-first API, which matches how the product itself is built.

How much does Metricool cost for 50 channels?

About $67/month on the top plan. The per-brand model scales more calmly for agencies than the per-channel pricing of Buffer or Publer.

Is the free plan actually usable?

Yes; it's arguably the strongest free tier in this category right now. You get real analytics and up to five accounts, not a locked demo.

How does Metricool compare to Buffer?

Metricool wins on analytics, brand coverage, and API access. Buffer keeps the edge on plain-scheduling UX for solo creators.

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4.6

Metricool Review (2026): Pricing, API Limits & Alternatives

Last fact-check: July 2026

Our hands-on Metricool review — pricing, API limits and the best alternatives, updated July 2026.

from$20/moVisit Metricool Compare alternatives

Quick facts

Starting price	$20 / month
Pricing model	per brands
API included?	No (Advanced)
Rate limit	plan-dependent
Platforms supported	10
Max video size	1 GB
Media processing	—
Free plan	Yes
Plan notes	25% (up to 50%) recurring, cap $300

Who is Metricool for?

Freelancers and agencies that care more about reporting, benchmarks, and client visibility than raw API access.

Metricool earns its place because the free plan is still useful and the paid tiers stay relatively sane. At $20/month annually for 5 brands, it gives freelancers and small agencies more analytical depth than most low-cost schedulers. The trade-off is simple: the API is held back for Advanced, because Metricool is still a reporting product first.

Strong free plan, serious reporting, and a paid upgrade path that makes sense for agencies.

How Metricool's pricing works

Metricool uses a per brands pricing model starting at $20 per month.

Channels	Starting price	Quick facts
3	$20/mo	per brands
10	$45/mo	per brands
20	$67/mo	per brands
50	$67/mo	per brands

At 20 social accounts you pay roughly $67/mo.

API & developer experience

API included	No
Rate limit	plan-dependent
MCP server	No
SDKs	—
Platforms	Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads, Pinterest, Google Business Profile, Twitch

Media handling

Max video size	1 GB
FFmpeg	No
Media processing	No
Resumable upload	No

Pros

One of the few free plans that feels complete
Analytics depth is ahead of Buffer and Publer
Per-brand pricing works well for agencies

Cons

API access starts later than the marketing headline suggests
Dense UI takes a few sessions to learn

Top alternatives

Buffer

4.5

from$5/mo

Clean scheduling UI, generous free plan, and almost no reason to buy it for API work.

The free plan for 3 channels is still useful
Fast, uncluttered scheduling flow
Good mobile experience

Visit site Read review

Publer

4.5

from$5/mo

Feature-heavy scheduler with AI, RSS, and an API that only starts to make sense on Business.

Same basic price band as Buffer, with more automation
RSS and Spintax still stand out in 2026
Good fit for content-heavy teams